MARK 367 - Multicultural Marketing

Description
In this course, we address (1) past and current knowledge on multicultural marketing, (2) important challenges with respect to marketplace diversity and inclusion, and (3) what approaches can be used to construct better marketing plans and tactics.Prerequisite: Junior Standing, minimum grade of "C-" in MARK 201.Outcomes: Students should have a working knowledge of the principal theories and research findings in multicultural marketing and should be able to integrate and apply this knowledge with respect to effective strategies for marketplace diversity and inclusion. Class Notes: Prerequisite: MARK 201 / Junior standing or aboveIn this course, we address (1) past and current knowledge on multicultural marketing, (2) important challenges with respect to marketplace diversity and inclusion, and (3) what approaches can be used to construct better marketing plans and tactics.Prerequisite: Junior Standing, minimum grade of "C-" in MARK 201.Outcome: Students should have a working knowledge of the principal theories and research findings in multicultural marketing and should be able to integrate and apply this knowledge with respect to effective strategies for marketplace diversity and inclusion. This is a writing intensive class. Enrollment Requirements: Pre-requisites: MARK 201; Junior standing or above. Requirement Designation: Writing Intensive.
Credits
3
Recent Professors
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Recent Semesters
Spring 2019
Offered
WF
Avg. Class Size
22
Avg. Sections
1