MARK 310 - Consumer Behavior

Description
Prerequisites: Junior standing, minimum grade of "C-" in MARK 201. This course develops an understanding of how consumers behave before, during and after the consumption process through a discussion of cultural, social and perceptual factors. Outcome: Students evaluate consumer behavior and apply their understanding in the creation of a marketing plan designed to improve the brand equity of a firm.
Credits
3
Recent Professors
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Recent Semesters
Spring 2020, Fall 2019, Spring 2019, Fall 2018, Spring 2018
Offered
TuTh
Avg. Class Size
48
Avg. Sections
3