COMM 431 - Campaign Development

To achieve maximum effectiveness, communication programs must be strategic. This course explores the four pillars of campaign development ¿ research, planning, implementation and evaluation. Course material is amplified through study of strategic communication cases as well as development of a model client campaign.Enrollment restricted to students in the GSCM-MS Program.At the end of the course, students are expected to understand appropriate research methodologies for campaign use; be familiar with planning and implementation variables including budget, tactics and timelines; and be able to measure campaign results and link them to business goals. Enrollment Requirements: Restricted to Masters students in Global Strategic Communication.
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Fall 2019, Fall 2018, Fall 2017
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