COMM 375 - Media Relations

Students learn to develop influence through earned media. Skills taught include identifying news values, writing/creating multimedia press releases and media alerts, AP style, media training, creating media lists using Cision, working with syndication services, search engine optimization for news releases, creating a social presence and working with social influencers.Pre-requisites : COMM 100 & (COMM 210 or 211); Graduate students majoring in Digital Media & Storytelling or Global Strategic Communication are also eligible to enroll.Outcomes : Students learn to develop influence through earned media and how to build relationships with the media and other influencers in order to amplify stories for clients. Enrollment Requirements: Prerequisites: COMM 100 & (COMM 210 or 211); DMST and GSC students are allowed to enroll without prerequisites.
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Fall 2018
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