COMM 327 - New Media Campaigns

Description
Students will create integrated digital campaigns for real-world clients in this class, combining techniques from the fields of marketing, advertising and public relations. Students will present and discuss contemporary tactics in a seminar format, then apply appropriate tactics to their client campaigns. Enrollment Requirements: Prerequisites: COMM 100, 210 & 211; Graduate students majoring in Digital Media & Storytelling or Global Strategic Communication are also eligible to enroll.
Credits
3
Recent Professors
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Recent Semesters
Fall 2018, Fall 2017
Offered
W, Tu
Avg. Class Size
17
Avg. Sections
1