MBA 6053 - Strategic Marketing Management

Description
This course presents a graduate Classification framework for strategic marketing management. Topics include: adapting marketing to the new economy, marketing research: process and systems for decision making, consumer behavior, market segmentation, product strategy and new product planning & development, integrated marketing communications, pricing strategy, distribution strategy, marketing of services, global marketing, ethics and social responsibility. The course involves cases, lectures, teamwork, and group presentation. Students will adopt a new way of thinking about business known as “marketing orientation” and “value creation.”
Credits
3
Attributes
CoBIT - Graduate
Recent Professors
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Recent Semesters
Spring 2020, Fall 2019
Offered
Tu
Avg. Class Size
20
Avg. Sections
2