MBA 5031T - Fundamentals of Marketing

Description
This course provides an introduction to fundamental concepts and theories of marketing, with an emphasis on delivering value to the customers. Topics include marketing environment, segmentation and targeting, buying behavior, marketing mix, and ethical and global perspectives.
Credits
1.5
Attributes
CoBIT - Graduate
Recent Professors
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Recent Semesters
Fall 2019
Avg. Class Size
20
Avg. Sections
2