MBA 613 - Foundations Of Marketing Leadership

Description
The course focuses on the roles and responsibilities of marketing leaders within organizations. Topics covered may include determining the role and organization of marketing within the firm, identifying and reacting to market transitions, creating marketing strategy, coordinating marketing across the firm, leading the marketing transformation process, and determining marketing accountability. Class Notes: Begin: Jan 13, 2020End: Mar 7, 2020In-person meetings will be in Harrisonburg, VA. Add Consent: Department Consent Required. Drop Consent: Department Consent Required.
Credits
3
Recent Professors
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Recent Semesters
Spring 2020, Spring 2019, Spring 2018
Offered
M
Avg. Class Size
30
Avg. Sections
2