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BUSM 450 - Marketing Strategy

Focuses on marketing's role in gaining a sustainable competitive advantage. Topics include competitor analysis, customer analysis, marketing environmental analysis, market potential analysis, and managing competitive interaction. Emphasis is on applications through the use of case studies and/or marketing game simulation of competitive interaction and the development of a strategic marketing plan. Class Notes: This course has been approved to enforce the IU South Bend Attendance and Course Commitment Policy and the full text of this policy is available at: Add Consent: Department Consent Required.
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Fall 2019, Spring 2019, Fall 2018
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