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BUSM 419 - Retail Strategy

The course objective is to critically analyze the key marketing processes and strategic decisions made by major retail companies within the U.S. retailing industry. The course examines business challenges and opportunities related to driving and sustaining retailer's shareholder value. Topics include financial requirements for publicly held retail firms, sustaining store-as-brand identity, developing and refining merchandising plans, pricing tactics, in-store execution, and customer's experience management. Class Notes: Prereq: BUS-M 301 This course has been approved to enforce the IU South Bend Attendance and Course Commitment Policy and the full text of this policy is available at: This course has community-engaged assignments, which may include community-based research, projects or service. Enrollment Requirements: Must be a Junior and have earned a C or better in BUS-M 301 to enroll. Transfer credit accepted.
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