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BUSM 303 - Marketing Research

Description
Focuses on the role of research in marketing decision making. Topics include defining research objectives, syndicated and secondary data sources of marketing information, exploratory research methods, survey research design, observational research techniques, experimental design, sampling procedures, data collection and analysis, and communicating research findings. Class Notes: Prereq: Junior status, BUS-M 301 and ECON-E 270 This course has been approved to enforce the IU South Bend Attendance and Course Commitment Policy and the full text of this policy is available at: https://students.iusb.edu/registrar/policies/attendance.html. Add Consent: Department Consent Required. Enrollment Requirements: Must be a Junior and have earned a D- or better in BUS-M 301 and ECON-E 270 to enroll. Transfer credit accepted.
Credits
3
Recent Professors
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Recent Semesters
Fall 2019, Spring 2019, Fall 2018
Offered
MW, TuTh
Avg. Class Size
42
Avg. Sections
1