MNG 631 - e-Commerce Strategy

Driven by the Internet, consumers are redefining buying patterns, and businesses are analyzing new strategies to leverage the power of the next operation of information technologies. This e-commerce course helps students learn how to develop new relationships with customers, distributors, resellers/retailers, suppliers, logistics providers, and business partners through electronic commerce. Students will discover how e-commerce can impact a corporation and improve business performance and learn what can inhibit the growth of e-commerce. E-commerce strategies will be examined for such industries as consumer products, entertainment, media, communications, financial services, the public sector, petroleum and utilities. Class Notes: DISTANCE LEARNING COURSE. Enrollment Requirements: Prerequisite: MBA 570.
Recent Professors
Open Seat Checker
Schedule Planner
Recent Semesters
Fall 2018, Spring 2018, Fall 2017
Avg. Class Size
Avg. Sections