MKT 650 - Business Development Strategies in Sports, Entertainment and Media

Description
A study of the application of basic marketing concepts to the field of sports and leisure organizations. Topics include the sport consumer, research in sport marketing, the sport product, sports promotion and public relations, and future trends in sports marketing. Formerly MKT 990. Enrollment Requirements: Prerequisite: MBA 560.
Credits
3
Recent Professors
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Recent Semesters
Spring 2019, Fall 2018, Spring 2018
Offered
Th
Avg. Class Size
22
Avg. Sections
1