MKT 640 - New Product Development

Description
This course focuses on the development of appropriate organizational structures for managing new product development. It discusses the risks and rewards of innovation, and the need for regular and systematic development of new products and services. The various stages in the new product development process, from idea generation to commercialization, are examined in detail. The consumer adoption process and the factors that may influence it are also studied. Enrollment Requirements: Prerequisite: MBA 560.
Credits
3
Recent Professors
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Recent Semesters
Fall 2018, Fall 2017
Offered
Th
Avg. Class Size
25
Avg. Sections
1