MKT 638 - Health Services Planning and Marketing

Description
This course surveys community and institutional health systems planning, strategic planning, project planning and marketing as they apply to health services. Also included is a review of the major marketing strategies, including new services development, health care advertising, and pricing decisions. Class Notes: DISTANCE LEARNING COURSE.
Credits
3
Recent Professors
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Recent Semesters
Spring 2019, Spring 2018
Offered
M
Avg. Class Size
19
Avg. Sections
1