MKT 635 - Management of Marketing Communications

Description
A comprehensive study of planning, development and execution of promotional strategy using the tools of advertising, personal selling, sales promotion, public relations, direct and digital marketing, special events marketing, and use of social media. Students will learn how to develop promotional objectives, set budgets, create effective messages, select media, address legal considerations, and measure advertising effectiveness. Enrollment Requirements: Prerequisite: MBA 560.
Credits
3
Recent Professors
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Recent Semesters
Spring 2019, Spring 2018
Offered
Tu
Avg. Class Size
16
Avg. Sections
1