MKT 615 - Consumer Behavior

Description
An intensive study of the consumer as decision maker. Cultural, social, personal and psychological influences on consumer decision making will be analyzed. Relevance to market segmentation, product positioning, product development, and promotion by business and nonprofit organizations will be examined. Enrollment Requirements: Prerequisite: MBA 560.
Credits
3
Recent Professors
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Recent Semesters
Spring 2020
Avg. Class Size
25
Avg. Sections
1