MKT 610 - Marketing Research

Description
An in-depth study of a wide spectrum of quantitative and qualitative methods and procedures used in marketing research and their application to marketing decision-making. A marketing research project will provide hands-on experience in planning and implementing marketing research, including problem identification, research design, use of secondary data, questionnaire design, sampling, fieldwork , data analysis, and oral and written report presentation. Enrollment Requirements: Prerequisite: MBA 510 & 560.
Credits
3
Recent Professors
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Recent Semesters
Fall 2019, Spring 2019, Fall 2018, Spring 2018, Fall 2017
Offered
Tu, W
Avg. Class Size
23
Avg. Sections
1