A study of the process of strategy formulation in marketing. This course emphasizes the integration of knowledge from all previous courses in marketing and related disciplines. Topics include planning and development of policies, implementation and evaluation of the entire marketing strategy. Case analyses and/or simulation games are employed. Enrollment Requirements: Prerequisites: BUS 240, MKT 301, 307, 330, 414 and senior status.
Fall 2019, Spring 2019, Fall 2018, Spring 2018, Fall 2017