This course focuses on the formulation of marketing strategies for international operations. It analyzes decisions relating to selection of target market(s) and design of marketing programs suitable for marketing products and services in increasingly interdependent national markets. By emphasizing research of the cultural, economic and regulatory environments of business abroad, the course studies the challenges of adjusting and standardizing product, price, distribution and promotion, worldwide. Class Notes: HYBRID COURSE. Enrollment Requirements: Prerequisite: BUS 240.
Fall 2019, Spring 2019, Fall 2018, Spring 2018, Fall 2017