MKT 385 - Global Green Marketing

Description
Students will investigate the growing field of "green" marketing from a global perspective. Topics include: sustainable business strategy; green product design, branding, and packaging; green advertising and marketing communications; pricing and distribution of eco-friendly goods and services; and marketing of environmental organizations and ideas. Emphasis will be placed on the role and power of consumers to shape a sustainable society through their purchasing, consumption, and disposal behavior. This course can be used as a Marketing or International Business major elective. Enrollment Requirements: Prerequisite: BUS 240.
Credits
3
Recent Professors
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Recent Semesters
Spring 2018
Offered
MW
Avg. Class Size
25
Avg. Sections
1