MKT 360 - Global Entertainment Marketing

Description
This course examines the concepts and practical application of marketing principles in the fields of professional entertainment, including music, film, TV, video games, sports, and performing arts. The course combines readings, lectures, online research, case studies and project report writing to help students better understand the marketing imperative in today’s diverse, global entertainment marketplace. This course can be used as a Marketing or International Business major elective. Enrollment Requirements: Prerequisite: BUS 240.
Credits
3
Recent Professors
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Recent Semesters
Fall 2019, Fall 2018, Fall 2017
Offered
TuTh
Avg. Class Size
24
Avg. Sections
1