MKT 350 - Global Fashion Marketing

Description
Students will be introduced to the dynamic global business of fashion. Topics include: product development; marketing decisions and retail strategies for women’s, men’s and children’s apparel and accessories; global sourcing; ethical considerations; fashion trends; and emerging market sectors. Careers in the fashion industry will be explored in detail. This course can be used as a Marketing or International Business major elective. Enrollment Requirements: Prerequisite: BUS 240.
Credits
3
Recent Professors
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Recent Semesters
Fall 2019, Fall 2018, Fall 2017
Offered
MW
Avg. Class Size
24
Avg. Sections
1