MKT 330 - Market Research

Description
An overview of the entire marketing research process, including problem definition, research design, use of secondary data, primary data collection, questionnaire design, sampling, fieldwork, basic data analysis, and reporting of findings. Enrollment Requirements: Prerequisites: BUS 210, 240.
Credits
3
Recent Professors
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Recent Semesters
Fall 2019, Spring 2019, Fall 2018, Spring 2018, Fall 2017
Offered
MW, TuTh
Avg. Class Size
24
Avg. Sections
2