MKT 301 - Consumer Behavior

Description
A comprehensive study of the cultural, social, personal and psychological factors which influence consumers' search for and evaluation, purchase, use and disposition of goods and services. Managerial implications for segmentation, positioning, product development and marketing communications will be explored. Enrollment Requirements: Prerequisite: BUS 240.
Credits
3
Recent Professors
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Recent Semesters
Fall 2019, Spring 2019, Fall 2018, Spring 2018, Fall 2017
Offered
MW, TuTh
Avg. Class Size
24
Avg. Sections
2