MCO 335 - The Creative Process in Advertising

Description
An in-depth approach to developing creative advertising for various media. Focus is on the importance of creativity in advertising and the two main positions in an advertising agency creative department -- the copywriter and art director. The thinking behind and practices associated with these central roles are covered. These practices are applied to the development of original, strategically-sound advertising campaigns. Enrollment Requirements: Prerequisites: MCO 200, 305.
Credits
3
Recent Professors
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Recent Semesters
Fall 2019, Fall 2017
Offered
Th
Avg. Class Size
20
Avg. Sections
1