MCO 323 - Digital Advertising

Description
A comprehensive overview of digital media and advertising, including emerging digital advertising formats and social media marketing tools. Students will learn to develop digital advertising strategies; target consumers; create persuasive social media marketing content; conceptualize, execute, and optimize digital campaigns; and apply metrics to track campaign effectiveness. Enrollment Requirements: Prerequisite(s): MCO 210 and MCO 305.
Credits
3
Recent Professors
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Recent Semesters
Fall 2019, Fall 2018
Offered
M, Tu
Avg. Class Size
25
Avg. Sections
1