MCO 321 - Trends in Advertising

Description
An exploration of the most recent advertising and marketing strategies and tactics that advertisers have used in adapting to a continuously and rapidly changing media environment. Emphasis is on case studies, learning new approaches to advertising, and applying some of these techniques through a team project. The specific content of the course will shift over time to reflect the latest developments in advertising. Enrollment Requirements: Prerequisites: MCO 200, 210.
Credits
3
Recent Professors
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Recent Semesters
Fall 2018, Fall 2017
Offered
Th, MW
Avg. Class Size
25
Avg. Sections
1