MCO 313 - Media Planning and Buying

Description
Attention is focused on creating and implementing effective media planning strategies. The various factors that influence the choice of and placement in advertising media are explored. Emphasis is placed on the rapidly changing media environment and the wide assortment of vehicles an advertiser has at its disposal. Enrollment Requirements: Prerequisites: MCO 200, 210.
Credits
3
Recent Professors
Open Seat Checker
Schedule Planner
Recent Semesters
Spring 2018
Offered
MW
Avg. Class Size
25
Avg. Sections
1