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MKT 604 - Marketing Issues in Inter-Organizational Relations

Description
Prereq: MGMT 602. Inter-firm and network competition; relationship among suppliers, distributors, alliance partners, external employees, and internal employees. Theories including agency theory, network theory, relationship marketing, channels of distribution theories on cooperation versus competition, IOS theories.
Credits
3
Recent Professors
Schedule Planner
Recent Semesters
Fall 2018
Offered
Tu
Avg. Sections
1