MC 3730 - New Media Strategies & Sales

Description
This course introduces students to research, planning and relationship development with several media outlets and their representatives who are vital to the development of effective long and short-term strategic communication programs and campaigns. It includes lessons on how to evaluate both advertising and news/editorial media, how to plan a media program, how to develop a media plan, how to work with the various media representatives for purchased space or time, and, in other cases working with editorial staff for placement of public relations material - selected media tours.
Credits
3
Attributes
College of Liberal Arts
Recent Professors
Open Seat Checker
Schedule Planner
Recent Semesters
Fall 2019, Fall 2018, Fall 2017, Fall 2016
Offered
MW, MWF
Avg. Class Size
22
Avg. Sections
1