MC 2100 - Mass Communication Research

Description
Introduction to quantitative and qualitative methods used to study audiences, contents, and effects of mass media. Course content focuses on advertising, journalism, and public relations communication using social science research skills and data analysis. Approaches include content analysis, survey research, focus groups, and other empirical methodologies.
Credits
3
Attributes
College of Liberal Arts
Recent Professors
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Recent Semesters
Fall 2019, Spring 2019, Fall 2018, Fall 2017, Spring 2017
Offered
TuTh, MWF
Avg. Class Size
24
Avg. Sections
1