This course introduces the student to the exciting world of marketing and the marketing process. The role and nature of marketing as a mechanism for creating new customers, products, and services are presented. This course will introduce important concepts in marketing and help the student see the marketing process through the eyes of the marketing professional. Students will learn how to develop winning marketing strategies and to exceed customer expectations. Students will learn to develop product, price, promotion, and distribution channel strategies. This course includes consumer buying behavior, product concepts, international and service marketing, ethics, and the future of marketing. Students without business experience should first complete BA 103. Enrollment Requirements: You may enroll in this course if you have (1) previously taken an online/hybrid course at GRCC, or (2) have completed the Distance Learning Orientation. If you need to complete the orientation, go to http://bb.grcc.edu/ for access. Early College students are restricted from this class.
Fall 2019, Spring 2019, Fall 2018, Spring 2018, Fall 2017