BA 174 - Advertising

Description
This course introduces the student to the exciting world of advertising and idea people who are creating advertising and integrated communications. Students learn the role of the advertising agency; copy structure; trademarks; illustrations; layout; market research; advertising production; and use of newspapers, magazines, radio, television, outdoor advertising, direct mail, display, and packaging.
Credits
3
Recent Professors
Open Seat Checker
Schedule Planner
Recent Semesters
Fall 2019, Spring 2019, Fall 2018, Spring 2018, Fall 2017
Offered
MW, W, TuTh, M
Avg. Class Size
24
Avg. Sections
3