This course focuses on the principles of retailing in a competitive economy. The course examines the considerations necessary to starting a retail business. Determination of store locations and layouts, buying techniques, organizing and staffing, and store security is emphasized. Aspects of consumer buying behavior, retail advertising, and personal selling are included. Enrollment Requirements: You may enroll in this course if you have (1) previously taken an online/hybrid course at GRCC, or (2) have completed the Distance Learning Orientation. If you need to complete the orientation, go to http://bb.grcc.edu/ for access.
Fall 2019, Spring 2019, Fall 2018, Spring 2018, Fall 2017