MBUS 684 - Current Issues in Marketing

Description
This course will address a variety of topics related to the subject of Marketing. Subjects may include, but will not be limited to; buyer behavior, new product promotion, advertising, digital media, creativity, and marketing communications. The subject of Current Issues in Marketing will vary between the Fall and Spring semesters of each year.
Credits
1
Attributes
Graduate credit
Recent Professors
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Recent Semesters
Fall 2019, Spring 2019, Fall 2018, Fall 2017
Offered
Tu, M, Th
Avg. Class Size
30
Avg. Sections
1