MBUS 627 - Marketing Theory and Practice

Description
The emphasis in this course is on marketing decision-making based upon an evaluation of the market, the product, promotion effort, price, and channels of distribution. The course provides essential knowledge of marketing needed by the modern executive. Fall and Spring.
Credits
2
Attributes
Graduate credit, Graduate Degree Requirement
Recent Professors
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Recent Semesters
Spring 2020, Fall 2019, Spring 2019, Fall 2018, Spring 2018
Offered
W, Tu, M, Th
Avg. Class Size
30
Avg. Sections
1