SMGT 6133 - Consumer Behavior in Sport

Description
Sport spectating is an extremely popular activity in the United States and little is known about the theoretical nuances that determine spectator behavior in sport. This course is intended to provide students with comprehensive coverage of sport spectator consumer behavior. Various models and paradigms relevant to sport spectator consumption behavior will be examined.
Credits
3
Recent Professors
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Recent Semesters
Fall 2019, Fall 2017
Avg. Class Size
35
Avg. Sections
1