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HSPM 7030 - Healthcare Marketing and Strategic Planning

Description
The course offers an introduction to strategic planning and management in health services organizations. Processes and formats employed in strategic planning and marketing are presented and applied in case studies and a final project. Elements of market assessment, environmental analysis and strategy development are presented and applied to course practices.
Credits
3
Recent Professors
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Recent Semesters
Spring 2019, Spring 2018, Spring 2017, Spring 2016
Offered
Th, TuTh
Avg. Class Size
30
Avg. Sections
1