MPMC 704 - Content Strategy

In response to changing consumer expectations, marketing has become less about paid advertising and more about providing value-added content to attract and retain customers. It is no longer acceptable to speak at customers; rather, they expect to be engaged in conversation around topics that they are interested in. Moreover, the addition of new web-based and social channels has created demand for large amounts of new content. Students in this course will work with clients to develop content tailored to a specific target audience. They will learn how to create a cross-channel content plan and build a portfolio of content samples for web stories, social media, email newsletters, and other channels. Section information text: Students must have completed the foundation courses (MPMC 600 & MPMC 602) to register for this elective course.

Earl Parrish

Spring 2023, Fall 2022, Spring 2022, Fall 2021, Spring 2021

13-20

3

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