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MKBU 3448 - ST: Social Marketing

Description
This learning-by-doing course introduces students to the marketing dimensions of social innovation and sustainable business. Course projects address the full spectrum of marketing activities from conducting market research and identifying market opportunities to improving existing services and developing new services.
Recent Professors
Recent Semesters
Spring 2021, Spring 2020, Spring 2019, Fall 2017, Fall 2016
Former Title
St: Sustainable Marketing
Credits
3
Professor Reviews
4y
Junior
MKBU
Ahir is one of the best teachers at Fordham! I took him for Social Marketing this spring, and I would look forward to his class every week. He truly cares about his students and will form individual connections. You complete two portfolios which are very helpful to bring on interviews or send in as supplements. You will not regret taking him!!
2y
Junior
MKBU
I took professor Gopaldas this spring for social marketing and I loved him and the class. One of the best Gabelli professors. He's so understanding, clear about his expectations, and makes the course very easy and manageable for his students. Definitely take him and this class!!
Read all 5 reviews
Usually Held
W (11:30am-2:15pm), Tu (6:30pm-9:15pm), W (2:30pm-5:15pm)
Attributes
Business Law & Ethics Breadth, Entrepreneurship, Social Innovation