SPM 4304 - Sports Promotion

Description
An introduction to the marketing of sport as a product and the promotion of sport activities. Topics include the definition of the market, consumer analysis, market segmentation, product licensing, product positioning, pricing, promotion, marketing communication, and distribution, as they apply to sports. Corporate sponsorship, fundraising, sales and public relations are also covered.
Credits
3
Attributes
College of Bus. Course, College of Bus. Elect., Management Elective
Recent Professors
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Recent Semesters
Fall 2018, Fall 2017
Offered
TuTh
Avg. Sections
1