MAR 6158 - Global Marketing

Description
An advanced study of the process and problems associated with establishing and maintaining global marketing operations. Analytical tools available to global marketing managers will be emphasized to assess competitive alternatives to include justification of international trade, and the formulation of global marketing strategies. Cross-cultural, legal, political, ethical and environmental factors are introduced to enhance global marketing decision-making.
Credits
3
Recent Professors
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Recent Semesters
Spring 2019
Avg. Class Size
30
Avg. Sections
1