MAR 4841 - Services Marketing

Description
The selection, development, execution, and measurement of marketing strategies in service organizations, including the strategic and tactical differences in the marketing of services from those methods used in traditional product marketing.
Credits
3
Attributes
College of Bus. Course, College of Bus. Elect., Marketing Elective
Recent Professors
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Recent Semesters
Spring 2019, Spring 2018, Fall 2017
Offered
W, Tu
Avg. Class Size
40
Avg. Sections
1