MAR 4333 - Integrated Mkt. Communications

Description
Team-oriented approach examines problems of developing a persuasive marketing strategy, promotional objectives, strategies and executions, including advertising, public relations, personal selling, sales promotion, direct marketing, and corporate communications. AAF/NSAC case study.
Credits
3
Attributes
College of Bus. Course, College of Bus. Elect., Marketing Elective
Recent Professors
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Recent Semesters
Spring 2019, Spring 2018, Fall 2017
Offered
MWF, Tu, W
Avg. Class Size
40
Avg. Sections
1