MAR 4310 - Public Relations Management

Description
Managing relationships of firms/organizations with its customers and non-customer publics, the media, community, government, investors, intermediaries, and employees. Topics include ethics, public opinion, publicity, event planning, primary/secondary research, communication, writing for the media, and managing media relations.
Credits
3
Attributes
College of Bus. Course, College of Bus. Elect., Marketing Elective
Recent Professors
Open Seat Checker
Schedule Planner
Recent Semesters
Fall 2018, Fall 2017
Offered
TuTh
Avg. Sections
1