MAR 4310 - Public Relations Management

Description
Managing relationships of firms/organizations with its customers and non-customer publics, the media, community, government, investors, intermediaries, and employees. Topics include ethics, public opinion, publicity, event planning, primary/secondary research, communication, writing for the media, and managing media relations.
Credits
3
Attributes
College of Bus. Course, College of Bus. Elect., Marketing Elective
Recent Professors
Open Seat Checker
Schedule Planner
Recent Semesters
Fall 2019, Fall 2018, Fall 2017
Offered
TuTh
Avg. Class Size
25
Avg. Sections
1