MAR 4156 - International Marketing

Description
The application of marketing theories, principles and practices to the identification and satisfaction of the needs of consumers located in global communites. Focus on cross-cultural consumer behavior and communication, and legal processes.
Credits
3
Attributes
College of Bus. Course, College of Bus. Elect., Marketing Elective
Recent Professors
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Recent Semesters
Spring 2019, Spring 2018
Offered
TuTh
Avg. Class Size
21
Avg. Sections
2