MAR 3503 - Consumer Behavior

Description
Study of the decision processes of individuals and groups toward consumer products and the implications of these processes for marketers. Emphasis on both individual, group, and external determinants of consumer attitude and behavior.
Credits
3
Attributes
College of Bus. Course, College of Bus. Elect.
Recent Professors
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Recent Semesters
Fall 2019, Spring 2019, Fall 2018, Spring 2018, Fall 2017
Offered
Tu, TuTh, W
Avg. Class Size
36
Avg. Sections
2