MAR 3235 - Social Media Marketing

Description
Study of the convergent use of traditional and alternative direct response marketing strategies and techniques in retail and business-to-business settings using all media. Emphasis on list selection, testing and management; segmentation, positioning and offer planning; offer execution and fulfillment; and measure response/ profitability. Prerequisites: MAR 3023
Credits
3
Attributes
College of Bus. Course, College of Bus. Elect., Marketing Elective
Recent Professors
Open Seat Checker
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Recent Semesters
Spring 2019, Spring 2018, Fall 2017
Avg. Class Size
35
Avg. Sections
1