MAR 3023 - Introduction to Marketing

Description
The study of the nature of marketing systems and the marketing function within organizations. Emphasis on the identification and satisfaction of consumer needs in a dynamic market environment including focus on the marketing mix, marketing institutions, and marketing decision making environments. (Junior standing required)
Credits
3
Attributes
College of Bus. Course
Recent Professors
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Recent Semesters
Spring 2019, Fall 2018, Spring 2018, Fall 2017
Offered
MWF, M, TuTh, Th, Tu
Avg. Class Size
52
Avg. Sections
6